Here's a quick reference for all the key terms you'll encounter when using Bouncy.

Deeplink A smart link created on Bouncy that redirects visitors to a destination URL. Deeplinks can detect the visitor's device and open content directly in native apps (like Instagram or TikTok) instead of a web browser.

App Link A specialized type of deeplink that uses pre-built templates for popular apps. Instead of entering a full URL, you select an app (e.g., Instagram) and a content type (e.g., Profile), then enter the relevant identifier (e.g., username).

Website A landing page built using Bouncy's Website Builder. Commonly used as a "Link in Bio" page. Websites are hosted on Bouncy and can use custom domains.

Slug The custom part of your link URL that comes after the domain. For example, in bouncy.ai/my-link, the slug is my-link.

Destination URL The final URL where visitors are redirected when they click your link.

Aggressive Mode The most forceful redirect method. Attempts multiple techniques to open the destination app directly on the visitor's device. Best for maximum app-opening rates.

Conservative Mode A balanced approach that attempts to open apps but falls back gracefully to the web version if the app isn't installed.

Basic Redirect A simple HTTP redirect with no app-opening logic. Works like a standard link shortener.

Custom Domain A domain name you own (e.g., links.yourbrand.com) that you've connected to Bouncy to use for your links instead of bouncy.ai.

System Domain / Specialty Domain Pre-configured domains owned by Bouncy that you can use without any setup (e.g., tapmy.social, clickmy.social). Available on paid plans.

CNAME Record A type of DNS record you create at your domain registrar to point your custom domain to Bouncy's servers.

Clicks The total number of times a link has been visited/clicked.

Unique Visitors The number of distinct visitors who clicked a link (deduplicated by IP or session).

Global Dashboard An aggregate analytics view that combines data from all your links into one dashboard. Available on paid plans.

Live View Real-time analytics mode that shows clicks as they happen, with a live activity feed and minute-by-minute data.

Click Insights An analytics widget that provides patterns and observations about your traffic.

Geo-Filtering Rules that block or redirect visitors based on their country, city, or browser language.

Link Cloaking The destination URL is hidden from visitors — they see your Bouncy domain, not the final destination.

Adult Content Checkpoint An age verification gate that appears before redirecting visitors to adult content. Automatically triggered when Bouncy detects adult keywords in a destination URL.

Bulk Create A feature that lets you create multiple deeplinks or app links at once using a spreadsheet-style interface. Available on paid plans.

Groups A way to organize your links on the Dashboard. You can create named, color-coded groups and move links into them.

Template A pre-designed layout for your website/landing page. Bouncy offers multiple templates including Pro Card, Personal Card, Spotlight Card, Modern Card, Simple Stack, and TikTok Funnel.

Link in Bio A landing page designed to be used as your social media bio link, containing multiple links to your content and profiles.

TikTok Funnel A specialized website template designed to break visitors out of TikTok's in-app browser so they can access your links in a full browser.

Draft A saved but unpublished website. You can save your work as a draft and publish it later.

Plan Your Bouncy subscription tier: Free, Growth ($35/mo), Scaling ($75/mo), or Dominance (from $150/mo).

Active Links Links that are currently live and accessible. Each plan has a limit on the number of simultaneously active links.

Team A shared workspace where multiple users can collaborate on links. Available on Scaling (5 members) and Dominance (unlimited) plans.

Affiliate A Bouncy user who earns commission by referring new paying customers through a unique referral link.

API Key A secret token that lets you interact with Bouncy programmatically through the REST API. Available on paid plans.