A Deeplink is a smart link created on Bouncy that redirects visitors to a destination URL. Unlike regular links, Bouncy deeplinks can detect the visitor's device and attempt to open content directly in native apps — like opening an Instagram profile in the Instagram app instead of a web browser.
How Deeplinks Work
When someone clicks your Bouncy deeplink:
The click is received by Bouncy's servers
Analytics are recorded — the visitor's country, device, platform, referrer, and timestamp are logged
Geo-filtering rules are checked — if the visitor is in a blocked country/city, they're redirected to an alternate URL
Language rules are checked — if the visitor's browser language matches a rule, they're redirected accordingly
Adult content checkpoint — if enabled, an age verification gate is shown before proceeding
Bounce behavior executes — based on your chosen mode (Aggressive, Conservative, or Basic), the visitor is redirected to your destination
Bounce Behavior Modes
Each deeplink has a bounce behavior setting that controls how aggressively it tries to open native apps:
Mode | What It Does | Best For |
Aggressive | Tries multiple techniques to force-open the native app | Maximum app-opening rate; social media links |
Conservative | Attempts app-opening but falls back gracefully to web | Balanced user experience; general use |
Non-Meta Platforms | Optimized for non-Meta advertising; bypasses adult content warnings on non-Meta platforms | Ad campaigns outside Facebook/Instagram |
Basic Redirect | Simple HTTP redirect, no app-opening logic | Email campaigns; maximum compatibility |
What You Can Customize on a Deeplink
Slug — the custom URL path (e.g.,
bouncy.ai/your-slug)Domain — choose bouncy.ai, a system domain, or your custom domain
Destination URL — where visitors end up
Bounce behavior — how the redirect works
SEO settings — page title, meta description, OG image, Twitter card
Geo-filtering — block or redirect by country/city
Language filtering — redirect by browser language
Google Analytics ID — per-link GA4 tracking
Meta Pixel ID — per-link Facebook pixel tracking
Custom meta tags — arbitrary meta tag key-value pairs
Notes — internal notes for your reference
Deeplinks vs App Links vs Websites
Deeplink | App Link | Website | |
What it is | Smart redirect to any URL | Pre-built redirect for a specific app | A full landing page |
Best for | Any destination URL | Opening a specific app (Instagram, TikTok, etc.) | Link in Bio pages |
Setup | Enter any destination URL | Select app + enter identifier | Use the Website Builder |
Analytics | Yes (paid plans) | Yes (paid plans) | Yes (paid plans) |
Creating Your First Deeplink
Ready to create one? See How to Create Your First Deeplink.