Create deep links that open Instagram content directly in the Instagram app.
Instagram User Profile
Opens a specific Instagram profile in the app.
Parameter:
Username — the Instagram username (without the @ symbol)
1–30 characters
Letters, numbers, dots, and underscores only
Example: Enter johndoe to create a link that opens instagram.com/johndoe directly in the Instagram app.
How to Create
Go to Create App Link
Select Instagram
Choose User Profile
Enter the username
Choose your domain and slug
Click Create
Instagram Post/Reel
Opens a specific Instagram post or reel in the app.
Parameters:
Shortcode (required) — the unique identifier for the post
Exactly 11 characters
Example:
CXxyz1234AB
Media ID (optional) — the numeric media ID
Finding the Shortcode
The shortcode is in the Instagram post URL:
instagram.com/p/CXxyz1234AB/— the shortcode isCXxyz1234ABinstagram.com/reel/CXxyz1234AB/— same format for reels
How to Create
Go to Create App Link
Select Instagram
Choose Post/Reel
Enter the shortcode (and optionally the media ID)
Choose your domain and slug
Click Create
Tips
Use Aggressive bounce behavior for Instagram bio links — it maximizes the chance of opening the app
Instagram App Links work for both profiles and individual posts/reels
The link will open in the Instagram app on mobile devices. On desktop, it opens the web version.