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How to Create an App Link

Written by Bouncy Admin
Updated this week

App Links make it easy to create deep links to specific content in popular apps. Here's how to create one.

Step 1: Open the Create App Link Page

Click Create App Link in the sidebar, or navigate to app.bouncy.ai/create-app-link.

Step 2: Select an App

Choose from the supported apps:

  • Instagram — profiles, posts, and reels

  • TikTok — profiles and videos

  • Spotify — tracks, artists, playlists, and albums

  • YouTube — videos, channels, and user handles

  • WhatsApp — send a direct message

  • Twitter/X — profiles and tweets

  • Snapchat — add friend

  • LinkedIn — user profiles and company pages

Click on the app you want to link to.

Step 3: Choose a Template

Each app has one or more content types (templates). For example, Instagram offers:

  • User Profile — link to someone's profile

  • Post/Reel — link to a specific post or reel

Select the template that matches your content.

Step 4: Fill in the Parameters

Each template has specific fields to fill in. For example:

Instagram User Profile:

  • Username — enter the Instagram username (without @)

Spotify Track:

  • Track ID — the 22-character Spotify track identifier

As you fill in the parameters, a live URI preview updates below showing the generated deep link.

Step 5: Choose Your Domain and Slug

Just like a regular deeplink:

  • Select Bouncy Domains or Custom Domain

  • Choose a specific domain from the dropdown

  • Enter a custom slug for your link

Step 6: Configure Settings (Optional)

Expand Advanced Settings to configure:

  • Bounce behavior

  • Geo-filtering and language filtering

  • Google Analytics and Meta Pixel IDs

  • SEO settings

Step 7: Create

Click Create to generate your app link. You'll get a shareable URL like bouncy.ai/your-slug that opens directly in the target app.

Tips

  • Test your link after creating it to make sure it opens correctly in the app

  • Use Aggressive mode for maximum app-opening rates on social media

  • The parameter validation is strict — make sure you're using the correct format (the help text below each field guides you)

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