The time range selector lets you control which period of data is displayed in your analytics. Whether you want to see today's traffic or the full lifetime of a link, you can adjust the view in a few clicks.

Where to Find It

The time range selector is located at the top of the analytics page, near the stats overview. It appears as a dropdown button showing the currently selected range (e.g., "Last 7 Days").

Preset Time Ranges

Click the time range selector to see a list of preset options:

Preset	What It Shows
Today	Data from midnight today until now
Yesterday	Data from midnight to midnight of the previous day
Last 24 Hours	A rolling 24-hour window ending right now
Last 48 Hours	A rolling 48-hour window ending right now
Last 7 Days	The past 7 full days (this is the default view)
Last 14 Days	The past 14 full days
Last 30 Days	The past 30 full days
Last 90 Days	The past 90 full days
Last Week	The previous calendar week (Monday to Sunday)
Last Month	The previous calendar month
This Year	From January 1st of the current year until now
All Time	All data since the link was created
Custom	Choose your own start and end dates

Understanding the Difference Between Rolling and Calendar Ranges

Some presets use rolling windows and others use calendar windows:

Rolling ranges (e.g., "Last 7 Days") always count backward from the current moment. If it's Wednesday at 3pm, "Last 7 Days" shows from last Wednesday at 3pm until now.
Calendar ranges (e.g., "Last Week", "Last Month") snap to calendar boundaries. "Last Week" shows the full previous Monday-through-Sunday, regardless of what day it currently is.

This matters when comparing performance over time. Calendar ranges give you clean week-over-week or month-over-month comparisons, while rolling ranges show you the most recent data without waiting for a period to end.

Using Custom Date Ranges

For maximum flexibility, you can choose any custom start and end date:

Click the time range selector
Select Custom from the list
A calendar date picker will appear
Click a start date on the calendar
Click an end date on the calendar
The analytics will update to show data for your selected range

Tips for Custom Ranges

You can select a single day by clicking the same date for both start and end
The calendar lets you navigate between months using the arrow buttons
Custom ranges are useful for analyzing specific campaigns, events, or promotional periods
There is no limit on how far back you can go — as long as the link existed and had data

How the Time Range Affects Your Analytics

Changing the time range updates all sections of the analytics page simultaneously:

Stats Overview — all metrics recalculate for the selected period
Growth Percentage — compares the selected period against the equivalent previous period (e.g., selecting Last 7 Days compares against the 7 days before that)
Performance Chart — the chart redraws to show data points within the selected range
World Map — updates to reflect geographic data for the period
Country Leaderboard — re-ranks countries based on the selected period
Device/Platform/Referrer Breakdowns — all recalculate for the selected period

Common Use Cases

Checking Campaign Performance

If you launched a marketing campaign on a specific date, use the Custom range to select from your launch date to today. This shows you exactly how the campaign has performed.

Comparing Weekday vs. Weekend

Use Last Week to see a full Monday-to-Sunday cycle. Look at the performance chart to identify when traffic peaks — weekday or weekend.

Monitoring Recent Changes

After updating a link's destination or sharing it on a new platform, switch to Today or Last 24 Hours to see if traffic patterns have changed.