You can add a Facebook/Meta Pixel ID to individual deeplinks to track visits and build audiences for your Facebook and Instagram ad campaigns. This is available on paid plans (Growth and above).
What This Does
When you add a Meta Pixel ID to a deeplink, Bouncy includes the Meta Pixel tracking script on the redirect page. This fires a pageview event when someone visits your link, allowing you to:
Track how many people visit via your deeplinks
Build retargeting audiences in Meta Ads Manager
Track conversions from Facebook and Instagram ads
Create lookalike audiences based on link visitors
Measure ad campaign effectiveness
How to Set It Up
Open the Create Deeplink or Edit Deeplink page
Expand Advanced Settings
Find the Meta Pixel ID field
Enter your Pixel ID (a numeric string, e.g.,
XXXXXXXXXXXXX)Save your link
Where to Find Your Pixel ID
Go to Meta Events Manager
Select your pixel from the data sources list
Copy the Pixel ID (a numeric string)
Per-Link Tracking
This setting is per-link — each deeplink can have its own Meta Pixel ID. This is useful when:
Managing links for different clients (each with their own Pixel)
Running separate ad campaigns that need distinct tracking
Building separate retargeting audiences per campaign
Use Cases
Retargeting
Add your Pixel ID to deeplinks shared on social media. Anyone who clicks builds your retargeting audience, which you can then use for follow-up ad campaigns.
Conversion Tracking
If your deeplink leads to a purchase page, the Pixel fires on the click-through, giving you data on how many ad viewers engaged with your link.
Audience Building
Collect data on who interacts with your links to create lookalike audiences — people similar to your clickers who might also be interested in your content.
Tips
Use the same Pixel across all your deeplinks if you want a unified audience
Combine with per-link GA4 tracking for comprehensive cross-platform analytics
The Meta Pixel fires on the redirect page, before the visitor reaches the destination — this captures the click even if the visitor doesn't complete the redirect