Bouncy lets you add custom meta tags and Google tracking scripts to individual deeplinks. This is available on paid plans (Growth and above).
Custom Meta Tags
Custom meta tags are added to the HTML <head> of your deeplink's redirect page. They're useful for platform-specific metadata or custom tracking requirements.
How to Add Custom Meta Tags
Open the Create Deeplink or Edit Deeplink page
Expand Advanced Settings
Scroll to the SEO Settings section
Find the Custom Meta Tags area
Click Add Custom Meta Tag
Enter the Name and Content for the tag
Repeat for additional tags
Each tag generates an HTML meta element like:
<meta name="your-name" content="your-content" />
Use Cases for Custom Meta Tags
Adding
robotsdirectives (e.g.,noindex,nofollow)Platform-specific tags not covered by OG or Twitter card fields
Verification tags for third-party services
Custom application metadata
Google Analytics (GA4) Integration
You can add a Google Analytics 4 measurement ID to an individual deeplink to track visits in your own GA4 property.
How to Add GA4 Tracking
Open the Create Deeplink or Edit Deeplink page
Expand Advanced Settings
Find the Google Analytics Measurement ID field
Enter your GA4 Measurement ID (format:
G-XXXXXXXXXX)Save your link
When a visitor clicks this deeplink, the GA4 tracking script will fire with your measurement ID, recording the visit in your Google Analytics dashboard.
Meta Pixel Integration
You can add a Facebook/Meta Pixel ID to an individual deeplink for conversion tracking.
How to Add a Meta Pixel
Open the Create Deeplink or Edit Deeplink page
Expand Advanced Settings
Find the Meta Pixel ID field
Enter your Pixel ID (format: a numeric string, e.g.,
XXXXXXXXXXXXX)Save your link
When a visitor lands on this deeplink's redirect page, the Meta Pixel will fire, allowing you to track visits and build retargeting audiences in Facebook Ads Manager.
Per-Link vs Global Tracking
These tracking IDs are per-link settings. Each deeplink can have its own GA4 and Meta Pixel IDs, which is useful when:
You manage links for multiple clients (each with their own GA4/Pixel)
You want to track specific campaigns in dedicated analytics properties
You need fine-grained attribution for individual links
Bouncy also has its own built-in analytics (on paid plans) — these external tracking integrations are in addition to Bouncy's analytics, not a replacement.