Your Dashboard shows three types of links, each with its own icon and purpose.
Deeplink
A standard smart link that redirects visitors to any destination URL. Deeplinks can use bounce behavior to open content in native apps.
How to identify: Shown with a link icon. The destination URL is displayed directly.
Best for: Any URL you want to share — social profiles, landing pages, products, content.
Create: Click Create Deeplink in the sidebar.
App Link
A specialized link built from a pre-defined app template. Instead of entering a raw URL, you select an app (like Instagram or TikTok) and fill in specific parameters (like a username).
How to identify: Shown with the app's icon. The destination displays the app name, template name, and parameters (e.g., "Instagram > User Profile > @username").
Best for: Linking directly to specific content within apps — profiles, posts, playlists, videos.
Create: Click Create App Link in the sidebar.
Website
A landing page built using Bouncy's Website Builder. Websites are hosted on Bouncy and typically used as "Link in Bio" pages.
How to identify: Shown with a website/globe icon. The context menu shows "Edit Website" and "Duplicate Website" instead of the deeplink equivalents.
Best for: Bio link pages with multiple links, social icons, and branding.
Create: Click Create Website in the sidebar.
Differences at a Glance
Feature | Deeplink | App Link | Website |
Creation method | Enter destination URL | Select app + parameters | Use Website Builder |
Destination | Any URL | App-specific deep link | Hosted landing page |
Editing | Edit deeplink form | Edit app link form | Website Builder editor |
Bulk create | Yes | Yes | No |
Bulk edit | Yes | No | No |
Templates | N/A | Per-app templates | 6 visual templates |
SEO settings | Yes | Yes | Yes (in Advanced tab) |
Geo-filtering | Yes | Yes | Yes (in Advanced tab) |
All Types Share
Regardless of type, all links on your Dashboard:
Can be organized into groups
Can have notes added
Can be toggled active/inactive
Show on your plan usage counter
Have analytics tracking (on paid plans)
Can use custom domains or system domains