Bouncy Analytics tracks several different metrics to help you understand your link performance. This article explains what each metric means and how to interpret them.

Total Views counts every time someone visits your link. If the same person clicks your link five times, that counts as five views. This is the broadest measure of your link's traffic.

This metric answers: "How many times has my link been loaded?"

This is your Total Views divided by the number of days in your selected time range. It gives you a sense of your typical daily traffic volume.

For example, if you had 700 views over the Last 7 Days, your average daily views would be 100.

This metric answers: "On a normal day, how many clicks do I get?"

Similar to daily views, this divides your total views by the number of hours in your selected time range. This is useful for understanding your traffic intensity.

This metric answers: "How steady is my traffic throughout the day?"

This shows the highest number of views recorded in a single time period within your selected range. Depending on your time range, this could be the peak hour or peak day.

This metric answers: "What was my busiest moment?"

Growth compares your current period's performance against the equivalent previous period. For example, if you're viewing the Last 7 Days, growth compares this week's views against the previous 7 days before that.

This metric answers: "Is my link getting more or less popular?"

If your link is a Bouncy Website (created with the Website Builder), you'll see two additional metrics:

This counts how many times visitors clicked on buttons or links within your Bouncy website page. This is different from Total Views — views count page loads, while clicks count interactions on the page itself.

This is the percentage of visitors who clicked on something within your page. It's calculated as:

A higher CTR means your page content is engaging and visitors are taking action. A low CTR might suggest you need to make your call-to-action buttons more prominent or compelling.

For links with the adult content checkpoint enabled, you'll see:

The total number of visitors who landed on the age verification page.

The number of visitors who confirmed they were of legal age and proceeded past the checkpoint.

The difference between these two numbers tells you how many visitors left without confirming their age.

A view is recorded each time the deeplink redirect function processes a request. This includes:

When someone clicks your link, their browser usually sends a "referrer" header that tells Bouncy where the click came from. Common referrers include:

Bouncy identifies the visitor's device type (mobile, desktop, tablet) and operating system (iOS, Android, Windows, macOS, Linux) from their browser's user agent string. This is automatic and requires no setup.