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Understanding Your Recovered Revenue Dashboard

Written by Bouncy Admin

Once your Shopify store is connected, Bouncy shows you revenue numbers no other tool can produce, because only Bouncy sees both sides of the journey: the click inside the app, and the purchase on your store.

The two headline numbers

  • Attributed revenue is every purchase that started with a click on one of your Bouncy links, counted within 7 days of the click.

  • Recovered revenue is the subset of those purchases where the click happened inside an in-app browser (Instagram, TikTok, Facebook, and others) and Bouncy bounced the shopper out to their real browser. In-app browsers routinely break checkouts, payment autofill, and logins, so this is revenue that would likely have been lost. It is the money the bounce saved you.

Why your conversion rate is trustworthy

Bouncy calculates conversion rate as purchases divided by clicks on your store links only. Clicks on your other links, no matter how many you have, are never mixed in. If the dashboard says 5%, that means 5% of the people who clicked a link pointing at your store went on to buy.

Revenue by source

This is the chart Shopify cannot draw. When a shopper exits an in-app browser, the app strips the referrer, so Shopify's own analytics records those orders as "Direct" with no origin. Bouncy detects the platform at click time, inside the app, so you can finally see that Instagram drove one amount and TikTok another, with real order values and per-platform conversion rates.

Order journeys

The recent orders feed shows each attributed purchase as a story: which platform the click came from, whether the shopper was rescued from an in-app browser, how long they took from click to purchase, which link earned it, and what the order was worth.

What never gets counted

A purchase only counts if it verifiably started with a click on your link. Shoppers who come to your store on their own are never attributed to a link, and purchases outside the 7-day window are excluded. When Bouncy says your links drove revenue, that number holds up.

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