Bounce behavior controls how your deeplink redirects visitors. The right choice depends on where you're sharing the link and what experience you want for your audience.
The Four Modes
Aggressive
The most forceful redirect method. Attempts multiple browser-switching techniques to open the destination in a native app.
How it works: When a visitor clicks the link from a social media in-app browser (like Instagram's or TikTok's built-in browser), Aggressive mode tries multiple methods to break out of that browser and open the content in the actual app or system browser.
Supported platforms: Snapchat, LinkedIn, Threads, WeChat, Instagram, Reddit, Discord, Facebook, X
Best for:
Social media bio links where you want maximum app-opening rates
Links shared in platforms with restrictive in-app browsers
When conversion rate matters more than user experience smoothness
Conservative (Default)
A balanced approach that only attempts browser switching in WebView or unknown browsers.
How it works: If the visitor is already in a standard browser (Chrome, Safari, etc.), it does a normal redirect. It only activates app-opening behavior when it detects the link was opened in an in-app browser.
Supported platforms: Instagram, Snapchat, LinkedIn, Threads, Facebook
Best for:
General-purpose links
When you want a good balance between app-opening and smooth experience
First-time users who aren't sure which mode to pick
Non-Meta Platforms
Optimized for advertising outside Meta platforms (Facebook and Instagram).
How it works: Bypasses adult content warnings for non-Meta platforms. If a Meta user clicks the link, they're redirected to the Bouncy.ai homepage instead.
Supported platforms: Snapchat, LinkedIn, Reddit, X, Discord, WeChat
Best for:
Ad campaigns running on non-Meta platforms
Adult content links that need to avoid Meta's content policies
When your audience primarily comes from non-Meta sources
Basic Redirect
A simple HTTP redirect with no deep linking or app-opening logic.
How it works: Takes the visitor directly to the destination URL in whatever browser they're currently using. No attempt to open apps.
Best for:
Email campaigns
QR codes
Situations where maximum compatibility is needed
When you don't need app-opening behavior
Choosing the Right Mode
Scenario | Recommended Mode |
Instagram bio link | Aggressive |
TikTok bio link | Use a TikTok Funnel website template instead |
Twitter/X sharing | Conservative |
Reddit posts | Aggressive |
Email newsletters | Basic Redirect |
Google Ads | Conservative |
WhatsApp sharing | Conservative |
Non-Meta ad campaigns | Non-Meta Platforms |
Adult content on non-Meta | Non-Meta Platforms |
Additional Feature: Alternate Back URL
When using Conservative or Basic Redirect mode, you can also set an Alternate Back URL. This captures visitors who hit the back button in their browser and redirects them to a landing page of your choice instead of going back.
This is not available with Aggressive or Non-Meta modes.
Changing Bounce Behavior
You can change the bounce behavior at any time by editing your deeplink. The change takes effect immediately on the next click.