A custom domain lets you use your own domain name (e.g., links.yourbrand.com or go.yourbrand.com) for your Bouncy deeplinks, app links, and websites instead of the default bouncy.ai domain.

When you connect a custom domain to Bouncy, all links created with that domain are served through Bouncy's infrastructure. Your visitors see your brand name in the URL — not Bouncy's.

Example:

Your audience sees your brand in every link you share. This builds trust and increases click-through rates — people are more likely to click a link from a domain they recognize.

Custom domains give your links a polished, professional look. Whether you're sharing links on social media, in email campaigns, or on printed materials, branded links stand out.

Every touchpoint with your audience reinforces your brand identity. Custom domains ensure your links match the rest of your online presence.

Studies consistently show that branded short links receive more clicks than generic ones. Visitors feel more confident clicking a link from a recognizable domain.

Generic short URLs can look suspicious. A custom domain reassures visitors that the link is legitimate and safe to click.

Custom domains are available on paid plans only. Free plan users can use the default bouncy.ai domain and system/specialty domains (on paid plans).

You can connect two types of domains:

Both work equally well. Subdomains are popular because they let you keep your main website on the root domain while using a subdomain for your Bouncy links.

Yes. You must own the domain (or have DNS access to it) to connect it to Bouncy. During setup, you'll need to add DNS records to verify ownership.

Yes! Bouncy offers a built-in domain marketplace where you can search and purchase domains across 30+ TLDs without leaving the platform. Domains bought through Bouncy have DNS automatically configured — no manual setup required.

See How to Buy a Domain Through Bouncy for details.

Ready to connect your domain? See How to Connect a Custom Domain to Bouncy.