An App Link is a specialized type of Bouncy link designed to open specific content within popular apps. Instead of entering a full destination URL, you select an app and fill in simple parameters — Bouncy generates the correct deep link URI automatically.
App Links vs Deeplinks
Deeplink | App Link | |
Input | You provide any destination URL | You select an app and enter identifiers (username, video ID, etc.) |
URL generation | You provide the full URL | Bouncy generates the correct URI scheme and Universal Link |
Supported platforms | Any URL | Instagram, TikTok, Spotify, YouTube, WhatsApp, Twitter/X, Snapchat, LinkedIn |
Per-app optimization | Generic redirect | Uses platform-specific URI schemes for maximum app-opening rates |
Ease of use | Requires knowing the full URL | Just enter a username or content ID |
When to Use App Links
Use an App Link when you want to:
Open someone's Instagram profile directly in the Instagram app
Link to a specific TikTok video that opens in TikTok
Share a Spotify playlist that opens in the Spotify app
Send visitors to a YouTube video in the YouTube app
Create a WhatsApp direct message link
Link to a Twitter/X profile or tweet
When to Use a Regular Deeplink Instead
Use a standard Deeplink when:
Your destination isn't one of the supported apps
You already have the full URL and just need a smart redirect
You need maximum flexibility with any custom URL
Features Shared with Deeplinks
App Links have the same advanced features as regular deeplinks:
Custom slug and domain selection
Bounce behavior (Aggressive, Conservative, Non-Meta, Basic)
Geo-filtering and language filtering
SEO settings
Per-link Google Analytics and Meta Pixel
Adult content checkpoint
Analytics tracking
Getting Started
See How to Create an App Link for step-by-step instructions.