A/B testing lets one website show different design variations to different visitors, split by percentages you choose. Test two headlines, two layouts, or two completely different looks, and let your analytics show you which design gets more clicks. This feature is available on paid plans.
How It Works
When a visitor opens your website:
Bouncy assigns them to one of your design variations based on your percentages
They see that variation's design at your normal URL
Their views and link clicks are recorded against that variation
The same visitor always sees the same variation on every future visit
Creating Variations in the Editor
Open your website in the editor
Click the A/B Test button in the top bar (next to the device toggle)
Switch the test on. Variation B is created instantly as a copy of your current design
Click Edit on any variation to load it into the canvas and change it however you want
The top bar always shows which variation you are editing (the letter badge next to A/B Test)
Set your percentages in the A/B panel, then Deploy to save every variation at once
You can add up to 4 variations in total. Adding a variation copies whatever design is currently on the canvas.
Percentage Rules
Whole numbers between 1 and 99, always totalling exactly 100
Use Even split to balance all variations instantly
Deploy is blocked with a clear message if the total is not 100
Editing and Managing a Running Test
Re-open the website in the editor at any time; all variations load exactly as you saved them
Deleting a variation hands its percentage back to the original design
Deleting the last variation, or switching the test off, returns your website to a single design
Your drafts auto-save all variations while you work
Custom Domains
Website A/B tests work on your own custom domain. Your visitors stay on your domain the whole time; Bouncy serves the right variation behind the scenes. If you enable a test on a website that is already live on a custom domain, deploy the site once from the editor to activate the split.
Previewing a Variation
Add ?abv= and the variation letter to your website URL to force a specific variation, for example:
yourdomain.com?abv=b
Preview visits are never counted in your results, so you can check every variation without affecting the test.
Reading Your Results
Your website's Analytics page shows views, clicks, and click-through rate for every variation, plus Click Insights scoped to each design. See Reading Your A/B Test Results in the Analytics section for a full guide.